Please ensure Javascript is enabled for purposes of website accessibility Shy Creation Improves the World and Envrionment: Annual Report 2021 Skip to content


During 2020 and early 2021, Shy Creation began a process of embedding sustainable and responsible business practices into its day-to-day operations. As a member of the Responsible Jewellery Council (RJC), Shy Creation is committed to implementation of the Code of Practices (COP) standard and as such we have developed a range of policies and procedures to ensure our ongoing compliance with its requirements.

We are also committed to developing and nurturing strong relationships with suppliers and other business partners to promote responsible business practices throughout our supply chain. This includes taking steps to identify and, where applicable, mitigate negative social and environmental impacts with a particular focus on addressing issues related to human rights, child labor and forced labor.

To achieve this, we carry out due diligence on all of our suppliers in alignment with the UN Guiding Principles on Business and Human Rights and the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas (OECD Guidance). In 2020 we took the following initial steps on this journey:

  • Adopted a supply chain policy in alignment with the OECD Guidance which is available on our website here
  • Developed internal control systems and processes for collecting and recording information on the origin of jewelry materials supplied to us and, where available, information relating to due diligence carried out by suppliers.
  • Reached out to all of our suppliers to communicate our requirements and to request information.
  • Developed a system for identifying risks in our supply chain and ´red-flag locations’.

To understand the potential and/or actual human rights risks that might be present in our upstream supply chain, we asked all of our suppliers to complete a survey questionnaire. This questionnaire asked suppliers to provide information on their legal compliance, labor practices, controls to manage child and forced labor risks, how they manage their impacts to the environment, the controls they have in place to ensure adequate workplace health & safety and the due diligence processes they have in place to address risks related to minerals originating from Conflict-Affected and High-Risk Areas (CAHRAs). This process has allowed us to identify areas where some of our suppliers may need further support to strengthen their business practices and we are also in the process of assessing the information our suppliers have shared to identify potential or actual risks.

We will continue to work with our supply chain throughout 2021 to build on these efforts which will include, where applicable, steps to appropriately manage identified risks in alignment with our policies and the requirements of the RJC Code of Practices standard.